Now that I know the what makes an effective billboard, this case study on London's regional magazine.
Resident Magazine is one of London's regional magazines. This actually, was the only billboard advertisement for a regional magazine I could find. Maybe the lack of advertising is the reason regional magazines are not as successful compared to other magazine is because of this. However, the billboard is on a railway bridge near a train station and it will be seen by a variety of people including; drivers, train passengers and people passing by.
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