My final radio advertisement lasts just over 30 seconds which is typical time for an advert to be on the airway. With this, listeners will not get bored or forget the reason for the advert. During my advert I have mentioned the name of my magazine at the beginning, during the middle and at the end of the advert as a constant reminder of the product also this will notify listeners who have tuned in later what the advert is about. Furthermore, I used the magazine name as a pun at the end, 'kick back and enjoy this issue' to make the name more memorable.
The soundtrack is upbeat suggesting the joyful brand identity of my magazine and will attract the audience when they first listen. However it is much quieter than the voiceover so people can hear the information and not get distracted.
The voices are of a teenage female and male to indicate that the magazine is unisex. Also the voices convey the regional accent which promotes the fact it is a regional magazine.
The radio advertisement concludes with where to buy the magazine and platforms to connect with the magazine like on Twitter.
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