Audience Research

From my analysis of various billboards I found that billboards either contain a lot of information or hardly any. With this I asked my people of the age demographic that my magazine is aimed at as to which they prefer and what information would be beneficial for them to see on a billboard.  

The majority voted for the brand name, the cover issue and ways in which they can contact the magazine.  This is will be beneficial because billboards are to glance at and these pieces of information do not reveal anything about the content which will entice people to buy the magazine to find out what it is about.