When I was creating the plan for my billboard I kept in mind the feedback I got from my audience research to make a product that would attract them to my magazine and give them relevant information. The feedback they gave me was to keep the billboard minimal and include information on platforms they can interact with the magazine such as Twitter and the magazine website, which I have done. The feedback I received was very positive and they especially liked combination of the random limbs with 2-D graphics.
However, some criticism I received is that my billboard seemed a bit plain near the right side of the billboard. With this, my audience suggested that I should add another graphic element. To correlate with the angelic rays surrounding the magazine, I will create angel wings around 'out now'
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