The billboard promotes the brand identity of my magazine to the public. To convey the brand identity of my magazine I have used the same colour scheme, fonts and emphasised the masthead. My billboard is gender neutral because it doesn't contain any features that are especially feminine or masculine, this conveys that the magazine is gender neutral. My billboard mixes 2-D graphics and 3-D human limbs to create a collage effect that is fun and 'funky'. The leg kicking behind the main heading resembles the logo the 2-D logo of the boot print on my magazine front cover. Also, the finger pointing at the website and Twitter address place an emphasis on the fact I want my readers to interact with the magazine.
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