Now that I have finished my radio advertisement I can start the process of planning for my billboard advertisement. The radio advert and the billboard together will be effective for drivers particularly as the radio advert gives more details about the magazine whilst people are driving and the billboard serves a s a visual aid to illustrate what has been said in the radio advert. Billboard advertising is one traditional medium that has remained virtually unchanged. The increase of internet and social media use created these 'new rules of marketing' however billboard advertising hasn't conformed. Because our brief includes billboard as advertising tool to market our magazine I want to know what I have to include in ours to make it effective and a reliable strategy to gain buyers.
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