The placement of a billboard is equally as important as the design. The billboard has to be in an area where a large audience is able to see it. For the placement of the billboard I am creating that is promoting my regional magazine, and targeted towards teenagers, the ideal area to place my billboard would be near a school. This is because I'd be reaching a mass of my target audience as students in school's are diverse in age and interests and would see this advertisement every weekday. For example, this billboard is located on the same lane as my school:
As well, the billboard is located next to a roundabout and will gain the attention and various types of people who are driving past, from the area and beyond.
Below, the billboard for Time Out London placed in the underground. This is the perfect location to attract their audience as it is the common travel for people living in London so it will gain a lot of attraction. Also the advertisement is for a show that the contributors to the magazine recommend which may entice their target audience of young people to by the magazine to find out what else they recommend.
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