Evaluation

How effective is the combination of your main product and ancillary tasks? 

What have I learned from my audience feedback? 

Final Billboard

The billboard promotes the brand identity of my magazine to the public.  To convey the brand identity of my magazine I have used the same colour scheme, fonts and emphasised the masthead.  My billboard is gender neutral because it doesn't contain any features that are especially feminine or masculine, this conveys that the magazine is gender neutral.   My billboard mixes 2-D graphics and 3-D human limbs to create a collage effect that is fun and 'funky'.  The leg kicking behind the main heading resembles the logo the 2-D logo of the boot print on my magazine front cover.  Also, the finger pointing at the website and Twitter address place an emphasis on the fact I want my readers to interact with the magazine. 

Another Audience Feedback Corrections

Since the addition of the angel wings to my billboard I sat down again with the same focus group who had given me the feedback to add more features to see if the billboard now appealed to them.  I got positive feedback from the finger pointing at the links and the Twitter bird, however, they didn't understand the concept of having the wings around 'out now'.  Instead, I showed them a draft of the billboard without the wings and they preferred it much more.

Changes to Planned design for the billboard

Due to the criticism that my billboard seemed 'plain' near the side more to the right, I have added angel wings around 'out now'. The angel wings correlate with the angelic rays around the magazine.  Also, the finger that was pointing at 'out now' is now pointing at the magazine's website address and Twitter address.  With this, I have put the Twitter logo next to the Twitter address to clarify what platform the address is for.

Audience Feedback

When I was creating the plan for my billboard I kept in mind the feedback I got from my audience research to make a product that would attract them to my magazine and give them relevant information.  The feedback they gave me was to keep the billboard minimal and include information on platforms they can interact with the magazine such as Twitter and the magazine website, which I have done. The feedback I received was very positive and they especially liked combination of the random limbs with 2-D graphics.

However, some criticism I received is that my billboard seemed a bit plain near the right side of the billboard.  With this, my audience suggested that I should add another graphic element. To correlate with the angelic rays surrounding the magazine, I will create angel wings around 'out now'  

Additional Feature to My Billboard

The idea of my billboard is based around, 'comics' and 'collages'. The mixture of the 2-D and 3-D images creates a 'funky' mode of address that is random and fun to attract a young audience where as formal images create an advert targeted towards an older demographic. Also, the mixture of 2-D and 3-D reflects the imagination of a youth's mind.




An addition I have made to my billboard that I didn't include in my original plan was graphic rays of sun/halo rays around the image of my magazine front cover.  This suggests the importance and the greatness of the magazine that the people viewing the billboard should invest in.

Photography for Billboard

To edit the images I have used Adobe Photoshop. On my plan, I wanted to use a low angle shot of a real leg kicking that will convey the logo of a boot print. To do this I took the original image, cropped the background. 

The combination of the 2-D print and 3-D leg creates a 'collage' effect which makes the advert seem more immature and fun fro a young audience than serious and realistic. 

I went through the same process of cropping and placing with my hands holding the magazine.  However, to make the magazine stand out more, I replaced the hardcopy the the front cover with a digital image of the front cover.