The first four seconds of the radio advert will just be the soundtrack to draw the attention of listeners and introduce them to the joyful and energetic mode of address of my brand. After the four seconds the volume of the soundtrack will be lowered so it doesn't cloud the dialogue.
From the feedback I received from my audience, they would understand that my magazine is aimed towards a unisex, teenage demographic if the radio advert used a male and a female speaker. The radio advert begins with the male and female speakers simultaneously addressing the listeners to indicate the advert is aimed towards both sexes. From this point, the speakers only simultaneously talk during important pieces of information to exaggerate the point. For example, the name of the magazine.
The audience suggested that the radio advert should promote stories that are in the magazine, which I have, such as top food and drink places to go. Also I have mentioned the soup kitchen article because it is the first double page spread of the magazine.
The radio advert concludes by informing the listeners on: where they can buy the magazine, the price of the magazine and platforms they can interact with the magazine, for example; Twitter.
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