Examples of Radio Advertisements Aimed at My Target Audience

The radio advertisement for 'Local Biz Durham' is the only regional magazine radio advert I can find. Also, I listen to the radio in the mornings during my drive to school and have been attentively listening to the radio through out the day for an advertisement for a regional magazine and did not hear any.  Because of this, I have decided to do analyse radio advertisements that are targeting my young demographic.  The examples include small and local businesses to see how they attract their regional clients.  

OK! Magazine 
By analysing this magazine, it will give me an insight of the conventions of a radio advertisement for a magazine in general.

The opening introduces the name of the magazine so the listener instantly knows the brand and the what the advert is going to be about. Also, the name of the brand is repeated again at the end of the advertisement for listeners who have tuned in late and to remind the listener of the purpose of the advertisement. The target audience for this magazine is specifically young women which is insinuated with the speaker being a woman and the pop culture themes of the magazine.  The speaker also sounds energetic and lively to get the listener excited enough  about the content of the magazine for them to then want to buy it. With this the advertisement shares information on 4 of their exclusive articles.  The backing track is up beat and as the speaker begins to speak about a story featured in the magazine, it is introduced with a flash sound.

Plymouth University
I have decided to analyse the advertisement for Plymouth University because it is aimed for a young unisex audience like my magazine. With this I will learn how to address my demographic in an appealing way to get them to listen.  Also, this advertisement is essentially promoting the Plymouth regional area.
This Plymouth is in Sri Lanka and is clearly indicated with the regional accent which the citizens of the area will be identify with.  This advertisement addresses the listeners in a different approach compared to the other two advertisements. This advertisement is a role play rather than one speaker addressing the listeners with a backing track.  The role play is quite comedic and witty that relates the benefits of attending this university to real life issues such as the need for earning a lot of money. There is no backing track during the role play but there is during the monologue which will make the listener more alert to the important company details. After the role play a more formal speaker introduces the main ideas of the university and shares their website and telephone information as a way for their interested listeners to get in touch.