Front cover
The main image has been taken from inside cafe of the The Way Youth Zone. The Way Youth Zone is a recently opened youth centre and because my target audience is young people this would be fitting for them to get involved with. However, from audience research having a building as my main image didn't sound attractive to my demographic so decided to find an element of the youth centre that is funky, bright and will stand out on a shelf full of competing magazines. The picture contains the centre's yellow logo so people will recognise that the image is associated with the youth centre but also the anchorage text indicates this also. The yellow highlight not only represents the youth zone's brand but also the colours of Wolverhampton. As well, the highlight brings attention to the matter.
The puffs I have used are hints to the content of some of the articles in my magazine. The reason I have chosen these puffs is because they are gender neutral and so will attract both sexes. This gender neutral information is again replicated in the feature at the bottom which promotes other stories in the magazine. The first image of a collection of home grown tomatoes with one ripened, is quite funny and relatable as it shows the difficulties people may face being eco friendly. In this feature there is a puffs staying, 'free guide to Wolverhampton' in a 3D square to emphasising the idea that the magazine has all the information of the regional area.
New Flash from the Editor page
The editors commentary is to welcome readers to the magazine and summarises the content in a way that makes each article relatable in the reader's lives.
The main heading is in two different fonts - 'News Flash' is in 'phosphate' and 'from the editor' is in 'britannic bold', which are the two conventional fonts for this magazine. I have used phosphate in this instance because it is a 'funky' font which matches the fun, catchy phrase 'News Flash'. Also, the orange font doesn't just connote Wolverhampton colours in this instance but the brightness connotes a 'flash' and it will catch the readers attention so that they don't just turn to read the contents page. Furthermore, 'From the Editor' is in black, britannic bold to create a some formality to associate with the editor. As well, 'From the Editor' is in a larger font than 'News Flash' to highlight how the editor cares to personally address the readers, showing the effort from the editor to please the readers. Also, the end of the commentary is a signed from the editor to make it personal.
The image is of the editor looking at a wall full of plans for the magazine. This shows the how involved the editor is to make a magazine that the readers will enjoy. Also, the editor is young, and the young demographic will be able to identify with her. Furthermore, the editor is wearing an orange and black top representing the brand identity and typical Wolverhampton colours. The casualness of the outfit represents the informal mode of address of the magazine and promotes the readers to 'kick back' as if to relax,with the magazine. I have used a spotlight to create a relaxed ambience and to highlight the plans on the wall and the editor.
The very bottom of the page in line with the page number is the name of the magazine to establish the brand and on the following page in the same position is the website address. This pattern continues throughout the magazine and is useful when people are reading an article and they want to find more information on the website they don't have to turn back to the contents.
Contents page
The articles on the contents page are alphabetically ordered and separated into 3 sub headings; lifestyle, music arts and culture and Fashion. This makes the magazine more structured so that the reader is reading thematically rather than just random array articles. Also, these sub headings help the readers locate the topics that they are most interested in, this maybe an article promoted on the front cover. The sub headings are in different bright colours to define the categories.
The all of the images except the 2nd and 5th use natural lighting to show the natural beauty of the different aspects of Wolverhampton. However, the I have brightened the 2nd and 5th images and used a 'chrome' filter that makes the colours more vibrant.
To emphasise the importance of reader input and how the magazine encourages readers from the regional area to get involved with the magazine, the magazine details are presented in an eye catching orange circle that correlates with the brand identity. 'Join In!' is again highlighted in yellow like the anchorage text on the front cover to focus attention on the purpose of the information. The details advertised are the contact details of the editor and the advertising team so readers can communicate their ideas straight to the production team.
Below the magazine details, there is a bright blue Twitter feature advertising another way to interact with the magazine. I have chosen Twitter because it is widely popular platform for teenagers to express themselves. Also, the hashtags and ability for users to reply to tweets my magazine will share, will tell me what they are most interested in reading about and what they aren't.
Next to the list of articles are images related to 5 articles with the page number layered over to visually entice the consumers to read the articles.
Christmas at the soup kitchen page
The magazine is a January issue because that was when I started production so Christmas and winter is still relevant. The soup kitchen article was to praise efforts from the soup kitchen to make Christmas especially memorable for the less fortunate and encourage readers to carry the good spirit into the new year. Also, young people are very interested in volunteering for experience and to volunteer in order to complete qualifications, so this article would give them help finding places to volunteer.
The font for 'Christmas' is the traditional font that is associated with the festival. However, the rest of the main heading is in the conventional font for the magazine britannic bold which highlights 'Christmas' more.
The images were taken at the particular soup kitchen to establish the setting with two long shots and show the efforts the volunteers went through to create a joyful experience for the people who attended. As well, the images shows the great reception the volunteers received. I decided on a mid shot for the image of the volunteers because its shows the happiness on their faces whilst doing their job as well as their uniform.
On the following page is a full page advertisement of the soup kitchen to encourage readers to join. I recreated the advertisement from the original, but I left features of it such as the imagery and font so that it is recognisable as the same soup kitchen if readers happen to see the original leaflet.
The magazine is printed in gloss paper format to seem professional. As well, the first impression of my magazine to a consumer is extremely important and so the quality of the paper will reflect the quality of my magazine.
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