Producing a Radio Advertisement

The software I have chosen to use to produce my radio advertisement is Garageband.

The reasons for this are:

• I will be able to adjust the score, notes, pitch, and velocity of your recording. With this I can authenticate the soundtrack to avoid copyright and also to manipulate the tune so it will match the speakers' voice.

• Garageband allows sharing onto iTunes. iTunes is popular amongst youths to buy and share; music, podcasts, TV programmes etc. and so will be good to share my radio advertisement on here for free as another platform to hear the advert and increasing my listeners.

• The ability to choose and access any bar of the song/track. This is particularly useful when choosing the most appealing rhythms in the song as they tend to peak and fall. Also this is practical because my advertisement will be only 30 seconds where as the song is over 3 minutes so I won't be using it all.

• Specifically target and control any instrument/track (adjust the volume, set the track pan position, mute/un mute track, lock it so it can’t be edited, view/hide the automation and enable/disable the recording).