The target gender demographic for my magazine is non specific and I'm creating something that will appeal to both sexes.
The options for the gender of the speaker in my radio advertisement were; male, female or both. A few of the males that answered my questionnaire preferred to hear a female voice but admitted that it would make the magazine seem like it is aimed more towards females. However, the majority of male and females voted for a radio advertisement with both a female and a male speaker.
I shared a draft of the front cover of my magazine so the people taking my questionnaire had an idea of the mode of address of the magazine that I will portray in my radio advertisement. Because of the bright colours and the 'catchy' name, both genders would like to hear something upbeat and joyful. This will be represented by the up beat soundtrack and by the voices being up tone. This can also be emphasised with the pitch and tone adjustment features go Garageband.
Collectively, my demographic are most interested to hear about the articles that are featured in the magazine and where they can buy it in my advertisement rather than a role play. The reasoning for this is because they tend to get confused about the central idea of the advertisement and sometimes don't understand the wit or humour.
The airtime when the audience are most likely to listen is in the morning during their commute to school and work.
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