As I have changed the name of my magazine to, 'Kick-Back Wolverhampton', it would be appropriate to change the mode of address to something that will attract a young audience such as the use of bright colours (as this was what was suggested from my audience feedback). This also includes changing the logo.
Immediately, orange is associated with Wolverhampton because it is the colour worn by the Wolverhampton Wanderers Football Club and is a popular part in Wolverhampton culture. Also this goes with the suggestion of using bright colours to attract a young audience and this will make the magazine instantly stand out on a magazine rack. As well, the brightness of the orange makes a powerful statement with 'kick-back' as it is commanding the consumer to essentially to stop their busy schedule and relax with this magazine.
The font I have used is 'phosphate' and intend on having the font for the articles, contents page etc. in 'britannic bold'. Britannic bold gives my magazine some formality but also looks quite 'funky'
I have chosen a boot print as it represents the forcefulness of 'kick'. This image is also easy to remember and associate with the word 'kick' which can be related back to the name of my magazine.
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