Main Image for the Front Cover

From my audience research, my target audience did not connect with the winter seasonality of my previous front cover.  It's definitely necessary to change the main image of my front cover as it is an extreme close up of frosted leaves which conveyed winter.

Instead of having frosted leaves as the main image, it will be focused on a new youth centre called The Way. The Way is a new development built to encourage young people to get involved with their community but also learn new skills as a break away from societal pressures such as school.

However, I didn't think that having a building as the main image will entice a consumer to buy my magazine and this did seem the case as I asked students and young staff around 6th form.   Alternatively, I visited The Way to see if there were other elements of the youth centre that would be eye catching and that would make appeal to my young target audience.

In the canteen of the youth centre, there is a graffitied wall that talented young people from across Wolverhampton have contributed to create. Because this wall has been created by youths it is made to attract more youths, which are my target audience. So, having this as my main image will entice young people to buy my magazine.  Also, my target audience will engage with the rebellious connotations with graffiti and think my magazine is 'cool', dynamic and relatable rather than just a typical regional magazine.