Audience Feedback

With the regional magazine as it is, the main target audience ranges from 30-60 (middle aged) because my previous audience showed that people of this age range were the ones buying regional magazines.  However, I have included articles based around topics such as; fashion, sports and places to go on a night out, to try and include a younger audience.

Initially, my aim was to attract young people to buy my magazine and I have lost that appeal with he front cover at the moment.  From the feedback I received from people aged below 30, they preferred if my magazine had a brighter house style, less seasonal and less feminine.

The aim for my magazine was to attract males to read regional magazines as my initial audience research questionnaire revealed that the majority of consumers for regional magazines were females. The feedback I got from the males who participated was that my front cover was over feminised with the font and soft colours.  This was also emphasised unintentionally by using the image of my two female friends on the front cover suggesting it is aimed towards females.  Additionally, a couple of the  males were not interested in the relaxation element of my magazine.  Because of this I will not highlight this as much but I won't completely reject the relaxation element because the majority were found of it.

The main changes I am going to make are; to lose the seasonality of the magazine and I'm going to change the name of my magazine to the second most preferred name, from the questionnaire I had previously given out. So the name of the magazine is now 'Kick-Back Wolverhampton'.  I have decided to do this because 'Unwind' sounds feminine and because of the relaxation connotations of this name the brand identity with its soft colours and 'fancy' fonts seems fit for an older female audience.  However, 'kick-back' does also suggest to relax, but in a quirkier and memorable way.