Out of the group of
people who answered our audience research questionnaire nobody under 40 have
read their regional magazine. I would like to attract a
younger audience but also keep the interest of our older consumers. From
the OCR email they advised us to do research into Time Out London magazine,
which typically features popular culture articles.
Front cover analysis
Features:
• Nightlife
• Music, Arts and Culture
• Food and Drink
• Film
• City Guide
These topics target the
party lifestyle of youth culture in particular with offers and
advertisements to exclusive events. This is what I have planned to
incorporate in the magazine with the right page of the double page.
However these stories will not be prominent in our magazine so we don't alienate
our older consumers.
Distribution
·
Subscription
packages- more affordable and creates a buying process that is easier for
consumers as they don’t have to go out to stores every week to buy but the
magazine can be delivered to their doorstep.
This is useful for younger audience in full-time education.
·
Print
based and digital copies- more ways to access to suit the preference of the
consumer
·
Blog-
able to follow continuous updates on the go
·
Time Out
has a circulation of 308,579 copies per week.
·
Time Out
London is London’s most popular magazine with over 1m people per month reading
a
copy.
Advertising
·
Merchandising-
the popularity of the magazine has turned into an iconic brand with t-shirts
and posters available on an online store.
·
Circulation
of adverts online- having connections to larger conglomerates such as Amazon may
attract consumers to the magazine so they can gain insight into exclusive
offers, which is ideal for students living on a budget.
·
Social
media
·
Comments
section- Emphasizes the idea of democracy where consumers can comment of the
content of the magazines website. Some of
these comments may be critical and inform the company to change certain aspects
to make it more accessible.
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