To decide the name of the magazine was difficult because I couldn't choose which of the possible names I preferred the most. So, I decided to distribute a survey with the three options. The majority preferred 'Unwind Wolverhampton' with 'Company Wolverhampton' as the second most liked. Due to the consumer feedback, the name of my magazine will be called 'Unwind Wolverhampton'.
The initial choice of this name was because the magazine is supposed to read during leisure time and 'Unwind Wolverhampton' suggests the magazine is telling the reader to get comfortable and take time out of their busy schedule to read the magazine.
Logo
The first logo design would be the general logo for the magazine. However, because the seasonality of my magazine is winter, I have changed the colour to white to signify, wintery conditions such as snow. The original blue is a soothing colour to encourage the consumer to relax whilst reading the magazine. From the logo the brand identity will be established. I will use these fonts throughout the magazine for headings etc. keeping with the white black and shades of blue.
My chosen font style for 'Unwind' is 'Snell Roundhand' because the curling letters suggest 'unwinding' and relaxation. The font for 'Wolverhampton' is 'Baskerville'. I think this font is makes the magazine more sophisticated and is also clear to read. This font will also be used for sub-headings and the main text.
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