Friday, 9 October 2015

Wolverhampton Magazine Case Study

Now that I have done research into the institutions, the distribution, advertising and audiences of regional magazine I wanted to analyse a my local regional magazine.   This will put into perspective the previous research I have done.

Front cover analysis 





Previous magazine covers:

Comparing previous magazine covers of Wolverhampton Magazine explores how a regional magazine attracts consumers by using variety of styles and how they manage to stand out from other larger conglomerate magazines.   



The first two Wolverhampton magazine covers are issues from 2014 with the latter two issues from 2015.  The 2014 issues showed a generalised perspective of Wolverhampton. The central image illustrate the theme of the issue; however, the heading of collaged pictures shows what else is featured in the magazine and contradicts the initial theme, for example; the winter image on the second cover with a wedding photo on a sunny day in the heading; this shows the articles do not follow a one theme per edition but contain a variety of topics.  However, each the pairs follow the brand identity of the magazine from that year with the same font and layout of images, puffs and captions.  The two 2015 covers share similar features of popular mainstream culture magazines, such as the central image of a glamourised local celebrity that focuses the topics of the articles inside the magazine. 


Contents Page Analysis 




Double Page Spread Analysis 



Advertising

Wolverhampton Magazine has the highest status of regional magazine in Wolverhampton and this is partly due to the fact their advertising strategies actually involve and reaches the public.
They attempt to promote their magazine through:

  • Wolverhampton Magazine do not advertise through billboards nor radio. I think this is due to the low budget of the magazine.  Also this magazine is considered to be a 'luxury' magazine and so probably do not to attract a mainstream audience.
Distribution
  • Wolverhampton Magazine is delivered straight to homes to 12,500 Mosaic group  household  month.  9500 are regular letter boxes and 3000 are a selected rotation for 5 month periods. 
  • They have over 100 subscribers
  • 850 sold in retail outlets
  • 14000 total print moth each month
  • Available at premium outlets; golf clubs, health clubs, bars sporting venues, doctors', dental practices, accountants, solicitors and hotels
  • Wolverhampton Magazine only sell print-based copies and do not include an online copy







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