Placement of Magazines

Due to the decline in the print based magazine industry I wanted to see the sales techniques which institutions use to ensure their magazines are bought.  Essentially the institutions are also affected by the decrease in profit.  

The placement of magazines in a shop is not prioritised by the retailers due to the decrease in sales.
Before the recent digital age, magazine users generally purchased their magazine in a bookstore, supermarket or at a newsstand, which stocked a large variety of different magazines.  Currently, some of those big name bookstores have either gone out of business or they have cut their locations back dramatically and other places that sell magazines, have cut back on the amount of space they use in the store for selling magazines.  Although with regional magazines supermarkets are actually key part in their sales and many regional magazines choose only to be distributed in supermarkets.

For example, (based on a study from The Guardian of how many people till buy magazines)only about 5% to 10% of the magazines they have in the store actually sell.   But now, the large bookstores have chairs and benches to sit on and coffee shops in the store, people don't buy the magazines like they use to.  They just sit there and glance through them.

Depending on the particular genre of magazine, it will be at the average eye line match for its target audience.  I have circled the differentiation of the magazine genres to shelf.  For example; children magazines tend to be on lower shelves,  the adult magazines with risqué content tend to be on he top shelf and pop culture magazines are usually in the shoppers average eye line. This also protects under age children from access to restricted material, as well as being easy to access. Typically, with regional magazines, you rarely see them placed with other genres.  They are usually placed near the payment tills in a shop or at the entrance/exit. This is because people do not generally have an intention to buy them, but by placing them in these locations promotes an impulse buy or when you're waiting, it's something to look at to pass the time and then decide to buy.