The feedback I received from my target audience about my radio advert was mostly positive. They responded well to the choice of soundtrack and the cheerful tone of the magazine. Once I had got feedback from my target audience as a collective, I specifically played my radio advert to the people who had previously given me more in depth suggestions for the radio advert as part as my audience research. They also liked the content of the advertisement and the way it flowed from one topic to the other. However, they suggested to re adjust the volume of the soundtrack as the beginning where there is no volume is too loud and doesn't match the volume of the voices.
Thursday, 17 March 2016
Audience Feedback for the Radio Advertisement
The feedback I received from my target audience about my radio advert was mostly positive. They responded well to the choice of soundtrack and the cheerful tone of the magazine. Once I had got feedback from my target audience as a collective, I specifically played my radio advert to the people who had previously given me more in depth suggestions for the radio advert as part as my audience research. They also liked the content of the advertisement and the way it flowed from one topic to the other. However, they suggested to re adjust the volume of the soundtrack as the beginning where there is no volume is too loud and doesn't match the volume of the voices.
GarageBand Settings
The Radio Script
The first four seconds of the radio advert will just be the soundtrack to draw the attention of listeners and introduce them to the joyful and energetic mode of address of my brand. After the four seconds the volume of the soundtrack will be lowered so it doesn't cloud the dialogue.
From the feedback I received from my audience, they would understand that my magazine is aimed towards a unisex, teenage demographic if the radio advert used a male and a female speaker. The radio advert begins with the male and female speakers simultaneously addressing the listeners to indicate the advert is aimed towards both sexes. From this point, the speakers only simultaneously talk during important pieces of information to exaggerate the point. For example, the name of the magazine.
The audience suggested that the radio advert should promote stories that are in the magazine, which I have, such as top food and drink places to go. Also I have mentioned the soup kitchen article because it is the first double page spread of the magazine.
The radio advert concludes by informing the listeners on: where they can buy the magazine, the price of the magazine and platforms they can interact with the magazine, for example; Twitter.
The Soundtrack
I have chosen the music for my advertisement before I have written the script for the advertisement so I write something joyful to go with the tone of the song.
The music track for my radio advertisement will be the instrumental for 'Fossils' by Circa Waves. This song is upbeat and light hearted which will set the tone of the radio advertisement. Also, this band is recognisable amongst young people and so as the song will appeal to them and when they hear the song it will remind them of my advertisement. Furthermore, I have decided to mute the vocals of the song so that the lyrics didn't overshadow the speaker in my advertisement.
To use the song, I have emailed the band's record company, Virgin EMI Records, to avoid copyright infringement.
The music track for my radio advertisement will be the instrumental for 'Fossils' by Circa Waves. This song is upbeat and light hearted which will set the tone of the radio advertisement. Also, this band is recognisable amongst young people and so as the song will appeal to them and when they hear the song it will remind them of my advertisement. Furthermore, I have decided to mute the vocals of the song so that the lyrics didn't overshadow the speaker in my advertisement.
Original song
Audience Research for the Radio Advertisement
The target gender demographic for my magazine is non specific and I'm creating something that will appeal to both sexes.
The options for the gender of the speaker in my radio advertisement were; male, female or both. A few of the males that answered my questionnaire preferred to hear a female voice but admitted that it would make the magazine seem like it is aimed more towards females. However, the majority of male and females voted for a radio advertisement with both a female and a male speaker.
I shared a draft of the front cover of my magazine so the people taking my questionnaire had an idea of the mode of address of the magazine that I will portray in my radio advertisement. Because of the bright colours and the 'catchy' name, both genders would like to hear something upbeat and joyful. This will be represented by the up beat soundtrack and by the voices being up tone. This can also be emphasised with the pitch and tone adjustment features go Garageband.
Collectively, my demographic are most interested to hear about the articles that are featured in the magazine and where they can buy it in my advertisement rather than a role play. The reasoning for this is because they tend to get confused about the central idea of the advertisement and sometimes don't understand the wit or humour.
The airtime when the audience are most likely to listen is in the morning during their commute to school and work.
The options for the gender of the speaker in my radio advertisement were; male, female or both. A few of the males that answered my questionnaire preferred to hear a female voice but admitted that it would make the magazine seem like it is aimed more towards females. However, the majority of male and females voted for a radio advertisement with both a female and a male speaker.
I shared a draft of the front cover of my magazine so the people taking my questionnaire had an idea of the mode of address of the magazine that I will portray in my radio advertisement. Because of the bright colours and the 'catchy' name, both genders would like to hear something upbeat and joyful. This will be represented by the up beat soundtrack and by the voices being up tone. This can also be emphasised with the pitch and tone adjustment features go Garageband.
Collectively, my demographic are most interested to hear about the articles that are featured in the magazine and where they can buy it in my advertisement rather than a role play. The reasoning for this is because they tend to get confused about the central idea of the advertisement and sometimes don't understand the wit or humour.
The airtime when the audience are most likely to listen is in the morning during their commute to school and work.
Producing a Radio Advertisement
The software I have chosen to use to produce my radio advertisement is Garageband.
The reasons for this are:
- I will be able to adjust the score, notes, pitch, and velocity of your recording. With this I can authenticate the soundtrack to avoid copyright and also to manipulate the tune so it will match the speakers' voice.
- Garageband allows sharing onto iTunes. iTunes is popular amongst youths to buy and share; music, podcasts, TV programmes etc. and so will be good to share my radio advertisement on here for free as another platform to hear the advert and increasing my listeners.
- The ability to choose and access any bar of the song/track. This is particularly useful when choosing the most appealing rhythms in the song as they tend to peak and fall. Also this is practical because my advertisement will be only 30 seconds where as the song is over 3 minutes so I won't be using it all.
- Specifically target and control any instrument/track (adjust the volume, set the track pan position, mute/un mute track, lock it so it can’t be edited, view/hide the automation and enable/disable the recording).
Examples of Radio Advertisements Aimed at My Target Audience
The radio advertisement for 'Local Biz Durham' is the only regional magazine radio advert I can find. Also, I listen to the radio in the mornings during my drive to school and have been attentively listening to the radio through out the day for an advertisement for a regional magazine and did not hear any. Because of this, I have decided to do analyse radio advertisements that are targeting my young demographic. The examples include small and local businesses to see how they attract their regional clients.
OK! Magazine
By analysing this magazine, it will give me an insight of the conventions of a radio advertisement for a magazine in general.
By analysing this magazine, it will give me an insight of the conventions of a radio advertisement for a magazine in general.
Plymouth University
I have decided to analyse the advertisement for Plymouth University because it is aimed for a young unisex audience like my magazine. With this I will learn how to address my demographic in an appealing way to get them to listen. Also, this advertisement is essentially promoting the Plymouth regional area.
This Plymouth is in Sri Lanka and is clearly indicated with the regional accent which the citizens of the area will be identify with. This advertisement addresses the listeners in a different approach compared to the other two advertisements. This advertisement is a role play rather than one speaker addressing the listeners with a backing track. The role play is quite comedic and witty that relates the benefits of attending this university to real life issues such as the need for earning a lot of money. There is no backing track during the role play but there is during the monologue which will make the listener more alert to the important company details. After the role play a more formal speaker introduces the main ideas of the university and shares their website and telephone information as a way for their interested listeners to get in touch.
I have decided to analyse the advertisement for Plymouth University because it is aimed for a young unisex audience like my magazine. With this I will learn how to address my demographic in an appealing way to get them to listen. Also, this advertisement is essentially promoting the Plymouth regional area.
This Plymouth is in Sri Lanka and is clearly indicated with the regional accent which the citizens of the area will be identify with. This advertisement addresses the listeners in a different approach compared to the other two advertisements. This advertisement is a role play rather than one speaker addressing the listeners with a backing track. The role play is quite comedic and witty that relates the benefits of attending this university to real life issues such as the need for earning a lot of money. There is no backing track during the role play but there is during the monologue which will make the listener more alert to the important company details. After the role play a more formal speaker introduces the main ideas of the university and shares their website and telephone information as a way for their interested listeners to get in touch.
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