Uploading My Radio Advertisment to iTunes and YouTube

I uploaded my radio advertisement to iTunes and YouTube so that promotion of my magazine will reach a larger audience.  These two platforms were the ideal choice because they are popularly used amongst teenagers and because these platforms promote new content themselves increasing the chances my audience will come across my radio advertisement.

Audience Feedback for the Radio Advertisement

The feedback I received from my target audience about my radio advert was mostly positive. They responded well to the choice of soundtrack and the cheerful tone of the magazine. Once I had got feedback from my target audience as a collective, I specifically played my radio advert to the people who had previously given me more in depth suggestions for the radio advert as part as my audience research.  They also liked the content of the advertisement and the way it flowed from one topic to the other.  However, they suggested to re adjust the volume of the soundtrack as the beginning where there is no volume is too loud and doesn't match the volume of the voices.

GarageBand Settings

I have used the 'bright vocal' for the voiceover and this will enhance the tone of the speech to create a joyful sound.  Also, I have looped the first 5 seconds of the soundtrack for the duration of the radio advertisement because the tempo of the whole song increases and decreases and doesn't fit the pace of the speech.  As well, the listeners may be more attentive to the song rather than the information being shared in the advert.

The Radio Script

The first four seconds of the radio advert will just be the soundtrack to draw the attention of listeners and introduce them to the joyful and energetic mode of address of my brand.  After the four seconds the volume of the soundtrack will be lowered so it doesn't cloud the dialogue.

From the feedback I received from my audience, they would understand that my magazine is aimed towards a unisex, teenage demographic if the radio advert used a male and a female speaker.  The radio advert begins with the male and female speakers simultaneously addressing the listeners to indicate the advert is aimed towards both sexes.  From this point, the speakers only simultaneously talk during important pieces of information to exaggerate the point. For example, the name of the magazine.  

The audience suggested that the radio advert should promote stories that are in the magazine, which I have, such as top food and drink places to go.  Also I have mentioned the soup kitchen article because it is the first double page spread of the magazine. 

The radio advert concludes by informing the listeners on: where they can buy the magazine, the price of the magazine and platforms they can interact with the magazine, for example; Twitter. 

The Soundtrack

I have chosen the music for my advertisement before I have written the script for the advertisement so I write something joyful to go with the tone of the song. 

The music track for my radio advertisement will be the instrumental for  'Fossils' by Circa Waves. This song is upbeat and light hearted which will set the tone of the radio advertisement.  Also, this band is recognisable amongst young people and so as the song will appeal to them and when they hear the song it will remind them of my advertisement. Furthermore, I have decided to mute the vocals of the song so that the lyrics didn't overshadow the speaker in my advertisement.

Original song 

To use the song, I have emailed the band's record company, Virgin EMI Records, to avoid copyright infringement. 

Audience Research for the Radio Advertisement

The target gender demographic for my magazine is non specific and I'm creating something that will appeal to both sexes.

The options for the gender of the speaker in my radio advertisement were; male, female or both. A few of the males that answered my questionnaire preferred to hear a female voice but admitted that it would make the magazine seem like it is aimed more towards females. However, the majority of male and females voted for a radio advertisement with both a female and a male speaker. 

I shared a draft of the front cover of my magazine so the people taking my questionnaire had an idea of the mode of address of the magazine that I will portray in my radio advertisement. Because of the bright colours and the 'catchy' name, both genders would like to hear something upbeat and joyful.  This will be represented by the up beat soundtrack and by the voices being up tone.  This can also be emphasised with the pitch and tone adjustment features go Garageband.

Collectively, my demographic are most interested to hear about the articles that are featured in the magazine and where they can buy it in my advertisement rather than a role play.  The reasoning for this is because they tend to get confused about the central idea of the advertisement and sometimes don't understand the wit or humour. 

The airtime when the audience are most likely to listen is in the morning during their commute to school and work.

Producing a Radio Advertisement

The software I have chosen to use to produce my radio advertisement is Garageband.

The reasons for this are:

• I will be able to adjust the score, notes, pitch, and velocity of your recording. With this I can authenticate the soundtrack to avoid copyright and also to manipulate the tune so it will match the speakers' voice.

• Garageband allows sharing onto iTunes. iTunes is popular amongst youths to buy and share; music, podcasts, TV programmes etc. and so will be good to share my radio advertisement on here for free as another platform to hear the advert and increasing my listeners.

• The ability to choose and access any bar of the song/track. This is particularly useful when choosing the most appealing rhythms in the song as they tend to peak and fall. Also this is practical because my advertisement will be only 30 seconds where as the song is over 3 minutes so I won't be using it all.

• Specifically target and control any instrument/track (adjust the volume, set the track pan position, mute/un mute track, lock it so it can’t be edited, view/hide the automation and enable/disable the recording).